Privacy Policy
Last updated: January 20, 2026
1. Introduction
Captrix ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered marketing automation platform and related services.
By using Captrix, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
- Account information (name, email address, phone number, practice name)
- Billing information (payment card details, billing address)
- Practice information (specialty, location, EHR system)
- Patient data you upload or integrate with our platform
- Communications with our support team
2.2 Information Collected Automatically
- Device information (IP address, browser type, operating system)
- Usage data (features accessed, actions taken, time spent)
- Cookies and similar tracking technologies
- Log data and analytics information
2.3 Information from Third Parties
- Data from integrated EHR systems (with your authorization)
- Information from marketing platforms you connect
- Data from analytics and advertising partners
3. How We Use Your Information
We use collected information to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send marketing communications (with your consent)
- Respond to your comments, questions, and support requests
- Analyze usage patterns to enhance user experience
- Detect, prevent, and address technical issues and fraud
- Comply with legal obligations
4. Data Sharing and Disclosure
We may share your information with:
- Service providers: Third parties who perform services on our behalf (hosting, analytics, payment processing)
- Business partners: EHR systems and marketing platforms you choose to integrate
- Legal requirements: When required by law or to protect our rights
- Business transfers: In connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties.
5. HIPAA Compliance
As a service provider to healthcare practices, we understand the importance of protecting patient health information. Captrix:
- Enters into Business Associate Agreements (BAAs) with covered entities
- Implements administrative, physical, and technical safeguards
- Maintains audit trails and access controls
- Provides breach notification as required by law
- Trains employees on HIPAA requirements
6. Data Security
We implement industry-standard security measures including:
- Encryption of data in transit and at rest
- Regular security assessments and penetration testing
- Access controls and authentication mechanisms
- Secure data centers with physical security measures
- Employee security training and background checks
7. Data Retention
We retain your information for as long as your account is active or as needed to provide services. We may retain certain information as required by law or for legitimate business purposes, such as resolving disputes and enforcing agreements.
8. Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information
- Object to or restrict certain processing
- Data portability
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
To exercise these rights, please contact us at privacy@captrix.com.
9. Cookies and Tracking
We use cookies and similar technologies to:
- Keep you logged in
- Remember your preferences
- Understand how you use our services
- Improve and personalize your experience
You can control cookies through your browser settings. Note that disabling cookies may affect functionality.
10. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Captrix
Email: privacy@captrix.com